Experience a virtual tour of the Bombay Sapphire distillery

Concept

 

A digital screen invited passengers to the experiential area with a showcase of Bombay Sapphire gin and a bar offering cocktails. Fans and discoverers of the brand could take a Bombay Virtual Reality tour of the distillery with Oculus Rift technology and learn more about the brand’s heritage.

Outcome

 

Bombay Sapphire created a real and consistent brand experience for the premium airport audience. The campaign made the most of the passenger airport dwell time and the proximity placement. Bombay offered a relaxing atmosphere to sample their product and discover the brand in an entertaining way that increased brand recall.  The result was a 66% sales uplift for the brand.

+66%
sales

Jan

Advertiser: Bombay Sapphire

Share:

Download:

Oct

Nov

Dec

Connect with us: