The stage is set for a new Airport icon. The former BP station location provides a blank canvas at the very heart of the Heathrow Central Terminal Area, unmissable for the 16 million passengers who arrive by road each year*. It is an opportunity to create a unique special build, transforming the location into a bespoke platform for a brand's personality and dominating the Arrivals and Departures pinchpoint for all vehicular traffic.
*Source: Heathrow Terminal Forecasts June 2010
Showcasing a transatlantic icon, the plane was an unmissable Heathrow landmark highlighting Concorde’s stunning sleek shape.
The handset and its design symbolised an opportunity for global communication at the start of the mobile connectivity era.
Heathrow, ‘The Gateway to the UK’, was the ideal location for Rover, a traditional British brand, to build a product showcase.
The Hertz special build symbolises the rental car company’s global footprint, while simultaneously providing directions to the nearest rental office.
The unmissable plane model silhouetted against the backdrop of a sunset sky gave passengers an idea of the pleasures of flying with Star Alliance.
In the days when the internet was brand new, Cisco Systems' counter used the increasing number of early adopters to persuade trendsetting airport passengers to join the craze, sign up and log on.
Nissan launched the new Primera by ensuring that the airport's upmarket passenger profile were exposed to the new car itself.
Displaying a model of their groundbreaking A380 planes was the most effective way for Emirates to demonstrate their position at the cutting edge of technology and long-haul comfort.
For more information please call Alan Sullivan on 020 7298 8000 or e-mail
alan.sullivan@jcdecauxairport.co.uk