Enjoy a delicious Cheetos popcorn smell whilst waiting for your bus

Concept

 

10 bus shelters across the city diffused the delicious smell of Cheetos’ new popcorn flavours. The fragrance diffuser released the scent automatically at equal intervals, enough to smell it whilst in vicinity of the bus shelter.

Outcome

 

Passers-by could smell the cheesy popcorn from a distance. Both kids and adults were curious about where the smell was coming from, and were following it to the shelter. The delicious smelling campaign formed crowds around the shelter, effectively spreading the message about the new Cheetos popcorn snack.

Jan

Advertiser: Cheetos

Share:

Download:

Oct

Nov

Dec

Connect with us: