The DAPs have been designated to locations to guarantee maximum coverage, frequency and engagement of the upmarket audience throughout their airport experience.
Located in seating areas or main walkways the screens cover the entire departing audience in any given terminal.
Either pole mounted, ceiling hung or adjacent to the flight information display screens (FIDs), the LCD advertising screens are viewed on average 6 times per flight per person.
Screens can be bought across all BAA airports (nationally), or by airport or by Heathrow Terminal.
The DAPs offer critical mass, day part flexibility, are fully interactive, allow for creative content and dynamic planning.
Campaign: Digital Airport Panels (DAPs)
Size: 57”, 46”, 40”
Type: High Definition LCD screens (Portrait), No Sound
No of Advertisers: 4 + 1 BAA Face
Selling Period: 2 Weekly
See Technical Details for more information about the screens
No of Packs |
Ratecard per 2 weeks per pack | |||
| FACE 1 | FACE 2 | FACE 3 | FACE 4 | |
|---|---|---|---|---|
2 |
National £69,440 281 Screens |
Heathrow £57,120 144 Screens |
Heathrow £57,120 144 Screens |
HEATHROW TERMINALS |
|
T1: £17,475 23 Screens T3: £28,705 21 Screens T4: £13,060 22 Screens T5: £47,425 82 Screens |
||||
1 |
T5 Arrivals £15,180 6 Screens |
T5 Arrivals £15,180 6 Screens |
T5 Arrivals £15,180 6 Screens |
|
| T5 Arrivals £15,180 6 Screens |
||||
1 |
T3 Arrivals £9,184 5 Screens |
T3 Arrivals £9,184 5 Screens |
T3 Arrivals £9,184 5 Screens |
|
| T3 Arrivals £9,184 5 Screens |
||||
1 |
T5 Runway Pack £41,745 40 Screens |
T5 Runway Pack £41,745 40 Screens |
T5 Runway Pack £41,745 40 Screens |
|
| T5 Runway Pack £41,745 40 Screens |
||||
1 |
OR ALL OTHER BAA AIRPORTS EXCL. HEATHROW | |||
Edinburgh Glasgow Aberdeen London Luton |
Edinburgh Glasgow Aberdeen London Luton |
Edinburgh Glasgow Aberdeen London Luton |
||
NOTE: ONE HEATHROW PACK CAN BE SPLIT TO SELL INDIVIDUAL TERMINALS. A PREMIUM WILL APPLY IN THIS CASE.
All digital panel numbers are subject to change.
Runway Pack faces 2, 3 and 4 are subject to availability.
57" LCD Screens (exceptions apply: 40" & 46" FID Screens at all airports exc. Luton where 42" Landscape Plasmas screens x 60 + 10 Escalator Panels 32" + 6 x 55" Pole mounted)
Media Rates Only.
Production quotes available on request