Technical specifications cover all JCDecaux Airport concessions except London Luton (Check-In). Please contact Aminata Sesay (details below) for full information on London Luton (Check-In).
The following section contains specifications applicable to all media types submitted to JCDecaux Airport for scheduling.
All artwork is censored by BAA & subject to their approval. Artwork will not be approved if it is deemed offensive, compromising to passenger safety or has a negative impact on BAA.
Please ensure the delivery of artwork is to schedule for BAA approval. JCDecaux Airport will not be liable for the cost of any artwork that is not BAA approved.
The adverts can be supplied as 5, 10, 20, or 30 second slots. Advertisers will have 12 minutes in 1 hour
Final copy need to be delivered by 9am 10 days before the start date (usually the Friday). If you have any queries or are at risk of exceeding the delivery deadline, please contact us.
A breach of deadline could result in a late publish of artwork, therefore missing the in-charge date.
If you are producing multiple creatives and have a specific scheduling requirement, please indicate clearly when supplying artwork in order for us to facilitate.
Please send all artwork either via email or on disc to the contact details listed.
Aminata Sesay
0207 298 8108 / 07836 345 279
aminata.sesay@jcdecauxairport.co.uk
Aminata Sesay
JCDecaux Airport
Capital House
25 Chapel Street
London NW1 5DH
Please contact for alternative forms of delivery
The following section contains specifications applicable to all media types submitted to JCDecaux Airport for scheduling.
When creating media, content must be created landscape for portrait playback. Please note that this non-standard orientation requires the image to be created horizontally, and will be rotated by the playback system software to portrait orientation. When submitted to the system for scheduling, the system will handle orientation and the media will be played back in the correct format.
PLEASE NOTE: Creative for HEXmotion and HEXmotion+ campaigns must be orientated to the right, rather than the left (as above). This includes the escalator panels and the lift displays.
Aspect ratio is the relationship between the horizontal and vertical resolution (usually defined in pixels) of an image. Most computer screens have a default aspect ratio of 4:3, this means that for every 4 pixels horizontal resolution the image has a corresponding 3 pixels of vertical resolution.
However the screens deployed across the digital screens are of the new-style 16:9 aspect ratio, compatible with High Defi nition Television (HDTV). Consideration must therefore be given when creating content, or when considering the re-use of existing content, as image distortion may occur if the wrong aspect ratio is employed.
Please also keep in mind that due to portrait orientation the true aspect ratio is 9:16.
The screen hardware employed on the Digital screens are capable of playing High-Definition media specifically 720p (progressive). This means media can be created up to a maximum screen resolution of 1360 x 768 pixels. We recommend you produce to this.
Any media created in a lower resolution will be scalled up to fit the full screen template, but it is recommended that the lowest resolution for media is 848 x 480 pixels.
The current authorised file formats and media types are
Video: Mpegs.
Flash: SWF, version 8-9 files
Digital still images: ( JPG / BMP / GIF / PNG ).
Sound is not available on any LCD's.
| Version | All current versions (up to Flash 9) are compatible with the system. Flash 8-9 are recommended to maintain quality |
|---|---|
| File Resolution | 1360 x 768 pixels maximum |
| File Size | No larger than 100Mb for a single file |
| Notes | Flash files should be created to be linear and non-interactive i.e. no looping, no buttons and supplied as one flash file only. For example if the Flash file has 250 frames, then the movie should stop on frame 250 and not loop. A stop() command should be used at the end of all movies |
| Frames per second | Recommended at 25 frames per second |
| Output | File must be output as .swf files |
| Version | Mpegs only |
|---|---|
| File Resolution | 1360 x 768 pixels maximum, 848 x 480 minimum |
| File Size | No larger than 100Mb for a single file. to keep file sizes low the audio channel should not be encoded as there is sound facility on the network |
| Notes | Video should be created "Full Screen" i.e. with no black around the video, otherwise borders will appear on the screen, or incorrectly proportioned images will be distorted For 9:16 orientation, the content should be authored with the bottom of the image at the right hand side (90 degrees anti-clockwise) |
| Frames per second | Recommended at 25 frames per second |
| Bit Rate | Recommended at 6Mbps, depending on source material |
| Codecs | The system accepts videos which utilise codecs compatible with MS Windows Media Player 10. Please ensure that any codecs employed to create video media are included in one of these packages, otherwise the video will not lay correctly and will cause errors
|
Mpeg 4 Format is not compatible with the system
| JPG - Normal | JPG - High Definition | |
|---|---|---|
| Content type | Generic fullscreen images | Hi fidelity fullscreen images (such as logotypes etc.) |
| File Resolution | 1024 x 768 pixels | 1360 x 768 pixels |
| Image Quality | 75% | |
| Colour depth | 8bits per pixel (24 bit total) | |
| GIF - Normal | GIF - High Definition | |
| Content type | Generic fullscreen images with predominent text and flat colours | Hi fidelity fullscreen images (such as logotypes etc.) with predominent text and flat colours |
| File Resolution | 1024 x 768 pixels | 1360 x 768 pixels |
| Colour palette | Adaptive | |
| Colour count | 256 | |