Advertising in the airport environment is one of the most effective ways to speak directly to financially-savvy investors with money on their minds.

The great news is, the recession has had little impact on their intention to invest. 78% have investments, up from 72%
pre-recession (2008), while 42% say they are likely to take out new investments in the next 12 months. Airport media provides the high-profile marketplace presence vital for financial brands. 48% of our respondents would not trust companies they hadn't heard of, and almost two-thirds feel it's appropriate for financial companies to advertise at this time. It also delivers the right audience mindset, since 50% of respondents think about finances as they return from holiday.

We would love to come and talk to you about how JCDecaux Airport media can support finance messaging across all aspects of the category, including credit cards, insurance, retail banking, corporate banking and investments. We have a wealth of new information to share with you which only requires a small investment of your time - it could prove highly valuable therefore we hope to hear from you soon.

Please contact your account manager or e-mail info@jcdecauxairport.co.uk to arrange a presentation.

Source: JCDecaux Airport Finance Panel YouGov Dec 2010