Reebok speed cam unlocks showcase to give away free trainers for the fastest runners

Concept

 

A free-standing panel with a showcase containing Reebokā€™s ZPump 2.0 trainers was fitted with a speed camera. A call-to-action invited people to race past the panel. The panel detected their speed. If they reached 17km per hour, the front panel of the showcase opened letting the winner take a free pair of ZPump 2.0 trainers.

Outcome

 

The eye-catching panel and the unusual call-to-action attracted attention. The passers-by found the challenge fun and the prospect of free Reebok trainers encouraged participation. 250 pairs of trainers were won. The video of this campaign went viral with 275,000 views on YouTube and 30,000 shares on social media channels.

275,000 YouTube views

Jan

Advertiser: Reebok

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