A UV sensitive bus shelter distributes sun block coupons

Concept

 

JCDecaux equipped 2 bus shelters with UV sensors. The bus shelters featured a showcase of Shiseido sun block, special build roofs, full vinyl wraps and screens displaying the temperature and the UV levels. When UV levels reached a certain index, the showcase door opened, allowing anyone to take a Shiseido discount coupon. By scanning the QR codes on the coupons from the shelter, it took people to more information about the sun care range.

Outcome

 

The bright colours and the showcase drew people in. The anticipation of the panel opening at any minute created excitement. The showcase and the QR code directed to additional information about the brand for the commuters who were waiting for the panel to open.

Jan

Advertiser: Shiseido

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